# How to build a social media campaign in Doodi

Canonical page: https://doodi.app/guides/create-social-media-campaign

A practical workflow for turning a brand brief into editable social media posts, reviewing a campaign and preparing files for publishing.

## How to build a social media campaign in Doodi

Start with the message the campaign needs to communicate. Then build the designs around it. This workflow keeps your brand context, artwork and review in the same place.

![Doodi canvas with a fictional Kivoa Coffee campaign.](https://doodi.app/website/assets/screenshots/canvas.webp?v=4271d4d2a21f)

## 1\. Write a brief with real facts

Choose the project for the brand. Add the campaign goal, intended audience, key message and requested formats. Include confirmed dates, prices or offers if they belong in the posts. Say which wording must stay unchanged.

## 2\. Add the assets that matter

Use Brand & assets to collect the logo and images you have permission to use. Add useful website sources and brand notes. Tell Doodi which material is a reference and which must appear in the final design.

## 3\. Build the set

Create the campaign and describe the posts you need. Ask for different messages or compositions where the campaign calls for them. Use saved templates when you want a familiar layout. Keep each post focused on its own purpose.

## 4\. Review at two scales

Look at the canvas as a whole to check consistency and repetition. Then focus on individual posts to read the copy and inspect the images. Select a layer or area to request a specific correction.

## 5\. Prepare the right versions

Create the required feed, portrait or story layouts. Inspect each version after resizing. Export the images, or send reviewed campaign posts through an available connected social account.

## Keep exploring

[Campaign canvas](https://doodi.app/features/campaign-planning)[Brand workspace](https://doodi.app/features/brand-workspace)

## Your next campaign  
starts here.

Bring the brief, your brand and a good idea.  
Make the next post in Doodi.

[Download for Mac](https://doodi.app/download)

For Apple silicon Macs

License and separate AI access required.  
[View license details](https://doodi.app/pricing)